Speakers

Chris Heine of Ideas + Logic is a multi-talented marketing professional. After a stint working in start-up companies, Chris developed the desire to bring the same kind of marketing thinking and creativity that entrepreneurial companies have to small and medium sized businesses. In essence, she is like the “marketing manager” for small and medium-sized businesses, providing strategic guidance, creative ideas, branding insight, messaging and marketing automation.

• Chris helps you develop a strategic understanding of your company’s “DNA.”
• She analyzes your idea customer.
• She helps you identify the “lifetime value of a customer” for your business.
• That way you know how much to spend to obtain a customer – your Return on Marketing Investment.

That combined with great design and writing, dynamic ideas and the right internal and external tactics, helps define who you are as a business (your brand) and helps you sell more products and services … build relationships with prospects and clients … or achieve almost any end result.

During the last year Chris has added Marketing Automation to her offerings. She is a Certified Partner for Infusionsoft. She helps her clients maximize their marketing spend by create ‘sticky marketing’ that helps them catch and nurture prospects all the way to become a customer.

Great brands are customer-centric and avoid the common pitfalls of typical businesses. They understand who they are and why that matters to their ideal customers. Great brands spend money on the things that are meaningful to their customers; customers respond by spending money on the brand.
Chris help’s entrepreneurs build a profitable, successful business.